From 0 to 1: deep-dive into precise segments to build a new-gen benchmark brand in women's footwear domain.
Case Details
WUDASHU Red Cloud® Technology Showreel
Since late 2022, we have spearheaded the transformation of Wudashu from a social media influencer into an independent brand. Through end-to-end brand-building support: including positioning, visual identity (VI) branding, product planning and design, marketing strategy, and creative execution. WUDASHU brand achieved sales of 450 million CNY in 2023 and 640 million CNY in 2024, establishing itself as a top e-commerce brand in the high heels sector.
WUDASHU leverages its tripartite driving force of 'user experience, technological innovation, and industrial collaboration,' has successfully shattered the longstanding industry dilemma that 'beauty and comfort are mutually exclusive' in traditional women's shoes. Based on the brand innovation-driven philisophy, Sono West Bridge's design and R&D have developed "Functional Pressure-Relief Midsole” technology jointly with WUDASHU, and applying on the 2025 Red Cloud Series.
Sino West Bridge have also spearheaded WUDASHU's visual creative content creation since 2023AW, from logo and VI system, to lookbook shooting and showreel production. We have successfully tranformed an eyecatching social media influencer into a full-fledged women's shoes brand within 3 years.
