Founder of Sino West Bridge, footwear brand incubation and design expert.
Case Details
With 20-year career as a seasoned executive for renowned footwear brands, he collaborated with teams to achieve outstanding successes for iconic brands such as Goldlion and French brand S.T. Dupont and CROWN during the brick-and-mortar era, establishing himself as a pioneer in brand operations and product planning within China's footwear industry.
Since 2015, he has dedicated himself to founding the Sino West Bridge Branding and Design Service Platform, assisting nearly 100 footwear companies in completing brand transformations and innovative design overhauls. Today, the platform stands as China's leading design service institution in the footwear industry.
Visiting Collaborated Italian Designer Andre Maritan's Black-Kube Studio
With Long-time Collaborated Brand WUDASHU's Owner in Station F Paris
Group Photo with the Leaderships of Hong Kong Footwear Association
Brand and Blockbuster Theme Speech during Shoes & Leather Exhibition Guangzhou 2025
Attended "Mazu Cup" Design Award 2023 as the Jury Member
Attended Strategic Cooperation Signing Ceremony with VALI During 2023 China International Shoes Fashion Week
Business Talk with Overseas Clients
Design Workshop with Faculty Members from a Spanish Design College
