Our brand & marketing partner strategist Patty Tseng and her team have constantly provided integrated marketing services for the long-term cooperative brand WUDASHU since 2021.
Case Details
Regarding WUDASHU is our long-term collaborative brand,
we don't only provide 0-1 brand incubation services, but our brand and marketing strategist Patty Tseng and her team continues to support the brand with ongoing integrated marketing campaigns. Patty Tseng and her team have raised the integrated marketing collaboration should
begin with a joint review of the brand's current status prior to the start of each annual cycle, during which we will define both short-term and long-term objectives. Following this, within approximately two weeks, we will propose specific strategies and creative directions based on these goals, as well as the brand's resources and budget.
And Patty Tseng and her team have provided an annually integrated marketing strategy, including brand objective questionnaire, quarterly/annual creative strategy, quarterly/annual timeline plan, internal execution feedback & proposal, quarterly creative theme proposal (project-based), footwear product planning proposal & execution (project-based), and visual creative proposal & execution (project-based).
WUDASHU Red Cloud Technology Marketing Materials
WUDASHU Red Cloud Cushioned Technology Objective Questionnaire and Stastistical Results
Based on WUDASHU's exclusive Red Cloud cushioned technology and brand objective questionnaire results, Patty and her team decided to mainly focus on function-preferred rather than affordability-preferred narratives that the brand implemented before. Accordingly, the whole marketing campaign modified, narrative perspective started to emphasize cushioned function and associated with cloud and lightness in the marketing campaigns.
WUDASHU Red Cloud Series Marketing Materials
Red Cloud Series Anatomic Product Images
WUDASHU Red Cloud "Comfortable & Commute" Marketing Material
WUDASHU Red Cloud Series Wide Range Catagories
WUDASHU Red Cloud Series Worn by Brand Ambassadors Zen Li and Hong Xin
On the other hand, on the e-commerce platforms, Red Cloud Series not only launch women's heels, also cover various women's shoes catagories, including flatties, ankle boots, trainers etc. And within all product detail page, there is an anatomic prouduct image and tagline "6 Red Cloud technological advantages to make you feel more comfortable" to continuously promote cuishioned technology, lightness, and comfort as key selling points. Furthermore, Patty and her team raised the slogan "Free to run in your heels" across social media and e-commerce platfoms to imprint Red Cloud technology and brand image, and tagline "Comfortable & Commute" on e-commercec platfrom to nail down its target market: urban female consumers aged between 30 and 45 years old who pursues style and comfort during the commuting, also cares about cost performance. WUDASHU also invited Chinese actresses Zen Li and Hong Xin to serve as brand ambassadors to correspond its target market.
Through two years of integrated marketing partnership with Patty and her team, WUDASHU has achieved cumulative online sales of over 800,000 pairs, ranked No. 1 among women's shoe stores on Tik Tok (Mainland China), maintained a top 10 position as a influential women's shoe store on Taobao, and garnered more than 5 million followers across all online platforms.
